MARYLAND ADDRESSES NEW STRATEGY TO COMBAT STATEWIDE TRAFFIC FATALITIES

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Majority of Crash Victims Come to Medical Examiner’s Office Every Year; New Education and Public Awareness Campaign “Choose Safety for Life” Will Be Launched to Save Lives          
          
WHO: Lieutenant Governor Anthony G. Brown          
Maryland Department of Transportation Secretary John D. Porcari          
Maryland State Police Superintendent Terrence Sheridan          
Chief Medical Examiner Dr. David Fowler          
Maryland Institute of Emergency Medical Services Systems           
Dr. Robert R. Bass          
MdTA Police Chief Marcus Brown          
Baltimore Director of Transportation Al Foxx          
Monique Glover and Adrienne Glover, mother and grandmother of seven-year old Brijae who was struck and killed in crosswalk by a drunk driver          
          
WHAT: Event launches “Choose Safety for Life” (CSFL), a new umbrella campaign that links highway safety programs and comprehensively raises awareness of traffic safety as a public health concern. CSFL will focus on five key steps for drivers to remember that can help reduce crashes.           
GREAT VISUALS: Release of new television and radio public service announcements          
Mobile billboards, billboard mock-ups          
Enforcement and EMS vehicles          
          
WHEN: Monday, May 5, 2008 at 2:00 p.m.          
          
WHERE: State Medical Examiner’s Office          
111 Penn Street           
Baltimore, MD 21201          
          
DIRECTIONS: From Baltimore: Southbound I-83 to Lombard Street. Turn right on Lombard Street and take Dr. Martin Luther King Jr. Boulevard. Turn left onto MLK and make left turn onto Pratt Street. Parking will be reserved for media along Pratt Street.           
Please note: Penn Street will be CLOSED at Pratt Street.          
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